This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90′s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.
Directed by Maxim Bohichik of BBGun, one of Yasha Malekzad’s long time collaborators. Yasha had the pleasure of producing and being the cinematographer for this little film for the iconic brand. Shot in and around Kingston, Jamaica it was one of two projects Max and Yasha filmed for the J.Cole, once again affirming the two’s brilliant relationship.