This is a cool little spot I created for Atlantico Rum. It starts off as some B-Roll footage of Enrique Iglesias drinking the Rum backstage at a show, but as we start to zoom out of that video clip we reveal more video clips of Enrique with the Rum and other people enjoying the drink. We continue to zoom out even further revealing that all of these video clips actually make up an Atlantico Rum bottle, which we’re rotating around until we’re eventually left with the original Atantico Rum bottles.